Police Brutality, Paulo Freire, and the Culture of Oppression


“[T]he more radical the person is, the more fully he or she enters into reality so that, knowing it better, he or she can transform it. This individual is not afraid to confront, to listen, to see the world unveiled. This person is not afraid to meet the people or to enter into a dialogue with them. This person does not consider himself or herself the proprietor of history or of all people, or the liberator of the oppressed; but he or she does commit himself or herself, within history, to fight at their side.”

-Paulo Freire

Greetings from The Dawn.

Today we aim to discuss the nature of oppression and how the events of our time are only a small symptom of a deep, systematic problem. This is not a foreign concept. Throughout history, those who are in power have attempted to suppress and control those who could potentially compromise that power. History also shows that the targets of oppression are overwhelmingly people of color, or more specifically, the colonized.  Philosophers and critical thinkers have long been proponents of the concept of liberating oppressed peoples through pedagogy, for it is only through education that the mind may be liberated from the stronghold of the oppressive institution in which one may find oneself.


Before going further, we would like to inform our beloved readers that The Dawn is an advocate for all people of this fine Earth, and we do see that the problems facing humanity go well beyond race and culture. However, the reality in the United States right now is that minorities are beginning to mobilize in unprecedented ways and it’s a long-awaited moment in this country’s history. The colonizers can no longer hide behind the false veils they have built around the eyes of millions of Americans over the past several decades. We still live in a colony, in which the elite are descendants of the colonizers and want to maintain the status quo for as long as they can.


The fact that these people happen to be White is, at this point, irrelevant. Yes, White Privilege is a real thing. American White culture is not. American White culture is a fabricated ideological framework that insists on conforming to standards set by Whites, to be followed by everyone. We can get even more specific and say they are set by White males, but this doesn’t really help anyone, because today, the oppressed people of this world also include those who are considered ‘white.’ We also cannot forget the onslaught of powerful people of color who do nothing for minority communities, who stand by and watch neighborhoods deteriorate and remain silent in order to maintain their own wealth and status. They are just as guilty.


We must go beyond this rhetorical milieu. We here at The Dawn believe the issue at hand is one of identity–of oppressed peoples rising above the culture they have been forced to adhere to and re-defining who they are in a way that is authentic and powerful. A highly effective way to do so is through the physical body. A healthy, well maintained body with aesthetically pleasing dress is one of the most powerful forms of resistance for a person of color.


With that said, we would like to speak specifically about the issues many minorities are facing in today’s America. Minorities living in America face a multi-layered problem that we believe is rooted in perception. Perception is power. It can give power and it can take power away, and it is up to the individual to use perception in or against their favor. Pre-colonial cultures were powerful, rooted civilizations with centuries of traditions, and the perceptions of individuals in relation to others was generally congruent with the overriding culture. Post colonialism brought about a myriad of crises; the most damaging being the crisis of identity. This is no less relevant today, as minority culture is not only based on false pretenses, it is systematically built to be destructive.


“… Without a sense of identity, there can be no real struggle…”

-Paulo Freire

What we are suggesting is that people of color have been so far removed from their cultural bloodlines that they now find themselves in what we would call a ‘cultural void-‘ one brought about and created by the oppressor. This places colonized peoples in an extremely vulnerable position, for not only have they been stripped of their land, liberty, and history, they are now at the mercy of the colonizer, an entity that wants to see that they do not lose control over their claim. A most effective way to do so is to control the identity of the culture through advertising, which is a form of mind control. This affects every aspect of the lives of the oppressed, including diet, dress, music, and language, creating a fabricated culture that is based on the ideas of a few very powerful people.

Final Phase Digital

This is dangerous for obvious reasons that we will not get into. What we believe is important to note is the fact that identity politics are rarely discussed intellectually, and it is in the best interest of us all to consider the implications of false identities as it pertains to the emancipation of oppressed peoples. What we have right now is a population eating poisonous foods, dressed in ill fitting, offensive uniforms, and listening to electronic sounds marketed as music, but in reality is damaging the delicate electromagnetic brainwaves that regulate the central nervous system. This in turn creates dissonance and upheaval of the body’s many sensitive systems, resulting in anxiety, restlessness, addictive behavior, aggressiveness, and general disease. Essentially, the oppressor is winning, and it it because they are capitalizing on the ignorance of the oppressed.


“No pedagogy which is truly liberating can remain distant from the oppressed by treating them as unfortunates and by presenting for their emulation models from among the oppressors. The oppressed must be their own example in the struggle for their redemption”

-Paulo Freire

Furthermore, the colonizer has succeeded so profoundly that it has created within the colonized peoples a sense of dividedness at the sight of any one individual attempting to break free from the imposing stereotypes and accepted roles that one must play to be considered part of the minority culture. He or she is labeled as “white washed,” as if they have somehow turned their backs on their own people. The irony, however, is that they are only turning their backs on what the oppressor wants. In reality, they are resisting oppression, only to be met with more oppression from the other side. The cycle is one of a vicious nature, and it must be addressed if we are to advance in our ways of thinking and reacting to oppression. Paulo Freire refers to this phenomenon as a form of internalization, brought about by the oppressors themselves:

“The oppressed, having internalized the image of the oppressor and adopted his guidelines, are fearful of freedom.”


The oppressed are fearful of freedom. This is imperative to understand if liberation is to ever happen. The oppressed must not fear. We must not give in to the pressure to stay silent, to conform, for this is the way to our demise. The Dawn holds authentic self expression to the highest degree, and with true self expression, one that isn’t bound by media or expectations of the dominant culture, oppressed people can stand against the oppressor without even saying a word.


The image one presents to the world is the first thing one will be judged on. We believe that one must make that image a powerful one. America needs to see more African American men in suits. America needs to see more Hispanic men in suits. America needs to see a more even playing field where women of color are just as feminine as white women. Women of color must recognize their power as women, as females, not as sex objects. Women of color must not adhere to the false expectations of their peers and the brainwashing media. We all have the responsibility to educate ourselves and our children so that they may have the thinking minds needed for the kind of changes our great country requires. We must break these false identities and live as true people if we are to rise against this suffocating state of denial and self preservation.


We here at The Dawn have seen humans become transformed both internally and externally through dress. We have empirical knowledge of this kind of hidden power one can command simply through their choice in clothing. Of course, the work one has to do goes beyond the outer, but an important and effective way to begin is by abolishing the oppressive and devastating nature of imposed identity. Let your mere presence be a political act, an act of resistance, and a voice for the silenced.

For more information on this matter, we have attached some previous posts as well as some articles by scholars who address such issues.






With that we will depart.


Be free as the vast blue sky, cherished Ones.

With everlasting Love,

The Dawn


Edward Bernays and Mass Delusion


Today is about how one person changed the face of identity politics: Edward Bernays.


Edward Louis Bernays is undoubtedly one of the most influential human beings of the 20th century. The nephew of psychoanalyst Sigmund Freud, he is coined “the father of public relations,” and was one of the first proponents of the use of propaganda on mass populations in order to gain control over what he called “the sleeping giant.” This notion is based on crowd psychology, an idea first explored in the latter part of the 19th century throughout France, Italy, and Germany, in which social theorists began to see a new phenomenon emerge as a result of growing cities, where tensions and political biases were becoming part of the fabric of a once homogenous society.


They called this phenomenon “The Crowd.” The Crowd referred to the masses, those who were easily influenced by triggers in their environment that could lead to a breakdown in social constructs of behavior, resulting in a larger collective body that could become capable of mass upheaval of the current structure. Since Europe was already going through profound socio-political changes by the 19th century, rhetoric was already flourishing surrounding this subject and many people were eager to find a way to properly study and eventually control this new discovery of human behavior. Gustav Le Bon was one of those theorists, and he proposed that The Crowd was made up of three elements: anonymity, contagion, and suggestibility.


These three elements basically outline that when an individual is among a large group, there is a natural inclination to feel anonymous and thus free of responsibility, which could lead to instinctual action, which when seen by others will be imitated and the behavior will spread throughout the group. The group will then become a kind of larger collective body; its own organism with one or more leaders directing the flow of the body. These leaders are seen as the heads of the body, therefore their actions will dictate the actions of the body.


Edward Bernays understood this concept to be an impending threat to the order of society. His New York upbringing connected him with very important people during his time, and Edward Bernays quickly climbed the social ranks to a position of power. He worked closely with Walter Lippmann, a highly influential writer at the time, who had extensive knowledge on the use of propaganda in times of war and peace. It was during this time that Bernays began to experiment with “engineering of consent,” an idea he termed that would soon change the world. Engineering of consent is the notion that people’s opinions could be molded through propaganda without their knowing. This technique of mass persuasion used Freud’s theories of the subconscious and collective unconscious in order to effectively sway public opinion through subtle imagery and suggestion.


It was through these techniques that Bernays, along with other important figures at the time, convinced the American public to support American participation in World War 1. After the war, the word propaganda had gained a considerable amount of notoriety, and so Bernays cleverly changed the name of his approach to “Public Relations,” and the rest is history.


Bernays soon became one of the most sought after people in the industry. He helped create the ‘consumer’ by suggesting products that people would not normally want or even disagree with, and by doing so he created a false need. He came up with several techniques in order to subconsciously persuade the people, most notable his use of “third party authorities,” in which he explained as follows:

“If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.”


We see this technique being used almost ubiquitously today with celebrity endorsements, physician recommended products, political puppets, and in almost every major industry from food to fashion.


Edward Bernays had a utopian vision of society. He believed that by controlling the dangerous masses through persuasion, humans can live together in peace, buying the things they want and maintaining a stable economy that would be led by elite corporations that provide the products for the people.

Sound familiar?


Of course it does, Beloveds. It’s exactly what America has become, except it is far from utopian. Instead, the insatiable appetite of desire, mixed with the need to belong to something larger has placed American society in a gridlock. Classism is now the new racism, and it is defined by commodity and driven by capitalism. Fortunately, the sleeping giant that Bernays referred to is very much a real one, and the hour is near.


In the meantime, it is our sole responsibility as individuals to resist the hijacking of our identities by creating our own and rejecting the status quo. We must re-present ourselves in a way that is not dependent on any one idea or label. We would even suggest that, at this point, there is no counterculture, as the idea of a counterculture itself has been commodified and is ridden with impostors.


We stand at a point in time where all must be questioned, re-interpreted, and re-appropriated to fit the new function of humanity. Culture is no longer an organic formation, but a fabricated means to an end. Our duty is to make it organic once again, and the first step is to work on ourselves. This is why we here at The Dawn believe personal style is so essential, as it represents the extent to which the Self has been mastered.


We urge you to take some time to watch “The Century of The Self”a fabulous documentary that provides an in-depth analysis of Edward Bernays’ legacy. His is a prime example of how ultimate knowledge can and will inevitably lead to ultimate destruction, for they are both sides of the same spectrum.

And with that, we depart.

Be real, and ever-growing.

Daisy Doodles,

The Dawn