Color Watch: Pink


Good Day Gentiles!

We know it’s been a while since our last post, but we assure you–progress is being made on the forefront of this Earthly existence.


Today we honor the color pink. The color of unconditional love, passion, romance, femininity, and purity. With Venus in full retrograde, it’s a sensitive time for all of us, and so we study the color pink to gain its virtues and understand its role in our lives. Pink is unique because unlike primary, secondary, and tertiary colors, pink is not found on the light spectrum. In other words, it is not a reflective color. Pink is only visible to the human eye when it is combined with red and white, making it a transmissive color. Nevertheless, it is still a very important color found not just in your underwear drawer, but all across nature, especially in the flower, insect, reptile and mineral kingdoms.


The etymology of the word ‘pink’ is thought to be of German origin, named after “pinks,” a type of flower with frilled edges representing the endearing hue. Historically, pink has symbolized many feelings and attributes relating to the human condition, including seduction, youth, innocence, and tenderness. Pink also was a symbol of the Body of Christ in many art works during the Middle Ages.


Metaphysically, pink is associated with the heart chakra, which is also represented by the color green. This chakra deals with the subject of universal love and compassion. Planets associated with this energy center are Venus (as mentioned above), and the Moon, our heavenly guide for the functions of the body. Interestingly enough, Venus is the planet that rules our sensual experiences pertaining to pleasure. This doesn’t limit the term to  simply physical pleasure, but pleasure in the total sense of the word. The pleasure we derive from delicious food, good company, lovers, and friends. The spaces we inhabit and the things and people we like all fall under this energy.


Psychologically, pink can be used to aid in calming the mind of anxious and irrational thoughts, as well as facilitate compassion and love for fellow man. Pink is also known to help dispel aggression and violence when used in color therapy. Let’s not forget that pink also represents femininity, which indirectly fosters the nurturing, receptive, and intuitive natures of the feminine role.


We urge both men and women to invite pink into their lives despite the overwhelmingly redundant cultural references to its status in society. We see how, like many scared colors, pink has been made profane by the mass media and marketing entities, and we ask you to set your judgements aside and try pink from another perspective. Perhaps a different tone of pink will help alleviate some of the pressure that pink implies, as there are many alternative hues to pink including magentas, salmons, rose, carnation, and champagne for a more subtle exposition of this fascinating color.


Pink can flatter any skin tone, but be sure to wear the right hue for you. Those with red undertones should stick to warm pinks (salmon, coral, peach) and those with yellow undertones look best in cool pinks (rose, violet-pink, lavender-pink).


Suggestions on how to wear pink:

-Pink makes a great accessory or accent piece. Jewelry, scarves, or cardigans are great candidates for pink

-The right pink shoes can take any outfit to the next level

-Pink socks

-Pink blush or lipstick (tastefully, of course)

-Pink nail polish

-Pink pants match virtually any color, as well as a pink top–so treat pink like you would white or black. Don’t be afraid to experiment!


That’s all for pink. It has been our supreme pleasure to bring you one of our favorite colors on The Dawn’s Color Watch. Stay tuned for more to come!


Dripping in Love for You,

The Dawn


Police Brutality, Paulo Freire, and the Culture of Oppression


“[T]he more radical the person is, the more fully he or she enters into reality so that, knowing it better, he or she can transform it. This individual is not afraid to confront, to listen, to see the world unveiled. This person is not afraid to meet the people or to enter into a dialogue with them. This person does not consider himself or herself the proprietor of history or of all people, or the liberator of the oppressed; but he or she does commit himself or herself, within history, to fight at their side.”

-Paulo Freire

Greetings from The Dawn.

Today we aim to discuss the nature of oppression and how the events of our time are only a small symptom of a deep, systematic problem. This is not a foreign concept. Throughout history, those who are in power have attempted to suppress and control those who could potentially compromise that power. History also shows that the targets of oppression are overwhelmingly people of color, or more specifically, the colonized.  Philosophers and critical thinkers have long been proponents of the concept of liberating oppressed peoples through pedagogy, for it is only through education that the mind may be liberated from the stronghold of the oppressive institution in which one may find oneself.


Before going further, we would like to inform our beloved readers that The Dawn is an advocate for all people of this fine Earth, and we do see that the problems facing humanity go well beyond race and culture. However, the reality in the United States right now is that minorities are beginning to mobilize in unprecedented ways and it’s a long-awaited moment in this country’s history. The colonizers can no longer hide behind the false veils they have built around the eyes of millions of Americans over the past several decades. We still live in a colony, in which the elite are descendants of the colonizers and want to maintain the status quo for as long as they can.


The fact that these people happen to be White is, at this point, irrelevant. Yes, White Privilege is a real thing. American White culture is not. American White culture is a fabricated ideological framework that insists on conforming to standards set by Whites, to be followed by everyone. We can get even more specific and say they are set by White males, but this doesn’t really help anyone, because today, the oppressed people of this world also include those who are considered ‘white.’ We also cannot forget the onslaught of powerful people of color who do nothing for minority communities, who stand by and watch neighborhoods deteriorate and remain silent in order to maintain their own wealth and status. They are just as guilty.


We must go beyond this rhetorical milieu. We here at The Dawn believe the issue at hand is one of identity–of oppressed peoples rising above the culture they have been forced to adhere to and re-defining who they are in a way that is authentic and powerful. A highly effective way to do so is through the physical body. A healthy, well maintained body with aesthetically pleasing dress is one of the most powerful forms of resistance for a person of color.


With that said, we would like to speak specifically about the issues many minorities are facing in today’s America. Minorities living in America face a multi-layered problem that we believe is rooted in perception. Perception is power. It can give power and it can take power away, and it is up to the individual to use perception in or against their favor. Pre-colonial cultures were powerful, rooted civilizations with centuries of traditions, and the perceptions of individuals in relation to others was generally congruent with the overriding culture. Post colonialism brought about a myriad of crises; the most damaging being the crisis of identity. This is no less relevant today, as minority culture is not only based on false pretenses, it is systematically built to be destructive.


“… Without a sense of identity, there can be no real struggle…”

-Paulo Freire

What we are suggesting is that people of color have been so far removed from their cultural bloodlines that they now find themselves in what we would call a ‘cultural void-‘ one brought about and created by the oppressor. This places colonized peoples in an extremely vulnerable position, for not only have they been stripped of their land, liberty, and history, they are now at the mercy of the colonizer, an entity that wants to see that they do not lose control over their claim. A most effective way to do so is to control the identity of the culture through advertising, which is a form of mind control. This affects every aspect of the lives of the oppressed, including diet, dress, music, and language, creating a fabricated culture that is based on the ideas of a few very powerful people.

Final Phase Digital

This is dangerous for obvious reasons that we will not get into. What we believe is important to note is the fact that identity politics are rarely discussed intellectually, and it is in the best interest of us all to consider the implications of false identities as it pertains to the emancipation of oppressed peoples. What we have right now is a population eating poisonous foods, dressed in ill fitting, offensive uniforms, and listening to electronic sounds marketed as music, but in reality is damaging the delicate electromagnetic brainwaves that regulate the central nervous system. This in turn creates dissonance and upheaval of the body’s many sensitive systems, resulting in anxiety, restlessness, addictive behavior, aggressiveness, and general disease. Essentially, the oppressor is winning, and it it because they are capitalizing on the ignorance of the oppressed.


“No pedagogy which is truly liberating can remain distant from the oppressed by treating them as unfortunates and by presenting for their emulation models from among the oppressors. The oppressed must be their own example in the struggle for their redemption”

-Paulo Freire

Furthermore, the colonizer has succeeded so profoundly that it has created within the colonized peoples a sense of dividedness at the sight of any one individual attempting to break free from the imposing stereotypes and accepted roles that one must play to be considered part of the minority culture. He or she is labeled as “white washed,” as if they have somehow turned their backs on their own people. The irony, however, is that they are only turning their backs on what the oppressor wants. In reality, they are resisting oppression, only to be met with more oppression from the other side. The cycle is one of a vicious nature, and it must be addressed if we are to advance in our ways of thinking and reacting to oppression. Paulo Freire refers to this phenomenon as a form of internalization, brought about by the oppressors themselves:

“The oppressed, having internalized the image of the oppressor and adopted his guidelines, are fearful of freedom.”


The oppressed are fearful of freedom. This is imperative to understand if liberation is to ever happen. The oppressed must not fear. We must not give in to the pressure to stay silent, to conform, for this is the way to our demise. The Dawn holds authentic self expression to the highest degree, and with true self expression, one that isn’t bound by media or expectations of the dominant culture, oppressed people can stand against the oppressor without even saying a word.


The image one presents to the world is the first thing one will be judged on. We believe that one must make that image a powerful one. America needs to see more African American men in suits. America needs to see more Hispanic men in suits. America needs to see a more even playing field where women of color are just as feminine as white women. Women of color must recognize their power as women, as females, not as sex objects. Women of color must not adhere to the false expectations of their peers and the brainwashing media. We all have the responsibility to educate ourselves and our children so that they may have the thinking minds needed for the kind of changes our great country requires. We must break these false identities and live as true people if we are to rise against this suffocating state of denial and self preservation.


We here at The Dawn have seen humans become transformed both internally and externally through dress. We have empirical knowledge of this kind of hidden power one can command simply through their choice in clothing. Of course, the work one has to do goes beyond the outer, but an important and effective way to begin is by abolishing the oppressive and devastating nature of imposed identity. Let your mere presence be a political act, an act of resistance, and a voice for the silenced.

For more information on this matter, we have attached some previous posts as well as some articles by scholars who address such issues.

With that we will depart.


Be free as the vast blue sky, cherished Ones.

With everlasting Love,

The Dawn

Color Watch: Blue


Out of all the colors, blue is by far one of the most popular, and rightfully so. It is the color that takes up most of our visual landscape, as it encompasses both sky and sea. Historically, blue has been a color of the Divine, and was often used in burials and other sacred rituals. The term “Blue Blood” came from this belief. Blue has been used for thousands of years all over the world. Cultivation of blue first began by extracting the pigment from stones and plants, then later became synthesized through the use of various chemicals, which is mainly how blue is manufactured today.


Blue is the last of the three primary colors on our Color Watch. We like to think of blue as a statement color, one that demands high standards and a base of core beliefs. In other words, do not wear this color in vain. Blue has a myriad of uses and meanings. Trust, responsibility, reliability, honesty, inner wisdom, and eternity all resonate with this powerful color. Visually, blue falls between green and indigo on the spectrum, and ranges in tones from dark to light.


In painting, blue was a coveted color and quite expensive throughout Europe during the Renaissance, as well as the rest of the world. It was a color worn by Kings and Nobles. Ancient Egyptians used blue to adorn Pharaohs, and the Chinese and Russians used blue to create ornate designs on porcelain glassware–a trend that took the Empires by storm.


Blue is also the color of many uniforms, from schools to armies. This was started in Europe for economical reasons, as blue was under siege due to the popularity and scarcity of indigo dye. This started a mini revolution over the elusive hue, and as a result, blue began to be manufactured en masse. Blue uniforms soon dominated the industry, and are still popular today.


Spiritually, blue is the color of the throat chakra, and it relates to the emission and absorption of sound. Body parts associated with this energy point are the ears, throat, lungs, and mouth. It governs the thyroid gland which is responsible for the body’s metabolism. A well balanced throat chakra manifests itself in relaxation, loyalty, trust in oneself and others, affection, and self expression. In contrast, an ill balanced throat chakra can show up as anorexia, hyper/hypo active thyroid, asthma, sleep problems, hearing problems, bronchitis, and mouth ulcers.


When wearing blue, one evokes feelings of calmness, relaxation, freedom, and knowing. The paler the blue, the more freedom and openness one feels. Order, predicability, and communication also fall under blue, which is why blue can be very useful if worn with intent.


We suggest wearing blue while cleaning, working on a project, or publicly speaking. If you have an eventful day, wear blue to keep order and maintain focus. Since blue is a primary color, tone plays a principal role. Be sure to match the right hue to your skin. Red based skin looks best with greener shades of blue such as cyan, turquoise, teal, and aquamarine. Yellow based skin goes well with shades closer to purple such as indigo, navy, cobalt, and ultramarine. Again, the nature of blue allows for experimentation, so take these guidelines as mere starting points and fear not the unknown! You never know until you try; often you may find that blue is just full of surprises.

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Our favorite shades of blue include grey-blue, ultramarine, pastel blue, periwinkle, navy, and turquoise. We find that these particular shades favor many skin tones. They also fare well as accessories. A pop of blue will never go unnoticed. Might we add that a good pair of blue shoes should be a staple in everyone’s closet.


With that said, treat blue with the respect it deserves. Immerse yourself in the world of blue and discover the beauty that awaits.


Loving You,

The Dawn

Edward Bernays and Mass Delusion


Today is about how one person changed the face of identity politics: Edward Bernays.


Edward Louis Bernays is undoubtedly one of the most influential human beings of the 20th century. The nephew of psychoanalyst Sigmund Freud, he is coined “the father of public relations,” and was one of the first proponents of the use of propaganda on mass populations in order to gain control over what he called “the sleeping giant.” This notion is based on crowd psychology, an idea first explored in the latter part of the 19th century throughout France, Italy, and Germany, in which social theorists began to see a new phenomenon emerge as a result of growing cities, where tensions and political biases were becoming part of the fabric of a once homogenous society.


They called this phenomenon “The Crowd.” The Crowd referred to the masses, those who were easily influenced by triggers in their environment that could lead to a breakdown in social constructs of behavior, resulting in a larger collective body that could become capable of mass upheaval of the current structure. Since Europe was already going through profound socio-political changes by the 19th century, rhetoric was already flourishing surrounding this subject and many people were eager to find a way to properly study and eventually control this new discovery of human behavior. Gustav Le Bon was one of those theorists, and he proposed that The Crowd was made up of three elements: anonymity, contagion, and suggestibility.


These three elements basically outline that when an individual is among a large group, there is a natural inclination to feel anonymous and thus free of responsibility, which could lead to instinctual action, which when seen by others will be imitated and the behavior will spread throughout the group. The group will then become a kind of larger collective body; its own organism with one or more leaders directing the flow of the body. These leaders are seen as the heads of the body, therefore their actions will dictate the actions of the body.


Edward Bernays understood this concept to be an impending threat to the order of society. His New York upbringing connected him with very important people during his time, and Edward Bernays quickly climbed the social ranks to a position of power. He worked closely with Walter Lippmann, a highly influential writer at the time, who had extensive knowledge on the use of propaganda in times of war and peace. It was during this time that Bernays began to experiment with “engineering of consent,” an idea he termed that would soon change the world. Engineering of consent is the notion that people’s opinions could be molded through propaganda without their knowing. This technique of mass persuasion used Freud’s theories of the subconscious and collective unconscious in order to effectively sway public opinion through subtle imagery and suggestion.


It was through these techniques that Bernays, along with other important figures at the time, convinced the American public to support American participation in World War 1. After the war, the word propaganda had gained a considerable amount of notoriety, and so Bernays cleverly changed the name of his approach to “Public Relations,” and the rest is history.


Bernays soon became one of the most sought after people in the industry. He helped create the ‘consumer’ by suggesting products that people would not normally want or even disagree with, and by doing so he created a false need. He came up with several techniques in order to subconsciously persuade the people, most notable his use of “third party authorities,” in which he explained as follows:

“If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.”


We see this technique being used almost ubiquitously today with celebrity endorsements, physician recommended products, political puppets, and in almost every major industry from food to fashion.


Edward Bernays had a utopian vision of society. He believed that by controlling the dangerous masses through persuasion, humans can live together in peace, buying the things they want and maintaining a stable economy that would be led by elite corporations that provide the products for the people.

Sound familiar?


Of course it does, Beloveds. It’s exactly what America has become, except it is far from utopian. Instead, the insatiable appetite of desire, mixed with the need to belong to something larger has placed American society in a gridlock. Classism is now the new racism, and it is defined by commodity and driven by capitalism. Fortunately, the sleeping giant that Bernays referred to is very much a real one, and the hour is near.


In the meantime, it is our sole responsibility as individuals to resist the hijacking of our identities by creating our own and rejecting the status quo. We must re-present ourselves in a way that is not dependent on any one idea or label. We would even suggest that, at this point, there is no counterculture, as the idea of a counterculture itself has been commodified and is ridden with impostors.


We stand at a point in time where all must be questioned, re-interpreted, and re-appropriated to fit the new function of humanity. Culture is no longer an organic formation, but a fabricated means to an end. Our duty is to make it organic once again, and the first step is to work on ourselves. This is why we here at The Dawn believe personal style is so essential, as it represents the extent to which the Self has been mastered.


We urge you to take some time to watch “The Century of The Self”a fabulous documentary that provides an in-depth analysis of Edward Bernays’ legacy. His is a prime example of how ultimate knowledge can and will inevitably lead to ultimate destruction, for they are both sides of the same spectrum.

And with that, we depart.

Be real, and ever-growing.

Daisy Doodles,

The Dawn

The Political Body

It’s obvious that modern civilization is reaching a point of critical mass. The human species is about to make the next step into an existence we have been long working towards. This new way of being has much to do with identity, the individual/collective dichotomy, and the inherent need to belong to something bigger. Clustered within this web of chaos lies a very basic notion that the disconnect we have been feeling is on the cusp of re-integration. This disconnect we speak of runs deep within the psyche and we believe it’s rooted in our sense of isolation and misunderstanding of our origins. As a whole, the human species is in a state of despair, and we understand this to be a symptom of our break from the Divine. God. Ultimate Reality. Yeshuah. YHWH, Elohim, Brahman, Allah–what ever you shall call it, we need the Creator of All That Is to get back on the forefront of our minds, for we are at war, friends and lovers, and the war is between Good and Evil. No longer is it a race issue, no longer is it a religious issue, a gender issue, or any other generated qualifier that further separates people into such groups. This is a futile approach as it undermines what we all share: bodies. Health, sickness, joy, happiness, pain, sorrow, jealousy, kindness, and everything that lies between–all of which are experienced through the Body, which is also home to the Soul and Spirit.


With that said, there is lots of hope and we here at The Dawn want you to know we are on the side of Good, and very dearly want to see humanity ascend to new heights. We await the new Golden Age and needless to say, we await in style.

A large part of the disconnect we alluded to earlier has to do with our bodies. We have willingly given our bodies to consumerism, especially here in the United States. We live to consume. Our identities are based on consumption. Every ‘type’ of person is marketed to, sold an identity, and is otherwise convinced that their fabricated selves are indeed authentic. Of course, we are speaking generally, but even the most conscious resistors of this reality are broken down every now and then. The marketing machine is precise, and it has figured out how to appeal to our vulnerabilities. It is our duty to reclaim our bodies and our minds lest we allow ourselves to be taken over.

Perhaps the most cunning form of identity theft is the consumption of ‘cool.’ Wikipedia gives an accurate definition of what ‘cool’ is:

In general, coolness is a positive trait based on the inference that a cultural object (e.g., a person or brand) is autonomous in an appropriate way. That is the person or brand is not constrained by the norms, expectation of beliefs of others.


The irony of this statement cannot be ignored: that we, as a culture, value the idea of autonomy from the norm, and because we place such high value on it, we all strive to that level in some way. Yet we somehow end up doing the opposite and end up conforming to whoever happens to embody ‘cool’ at the time. More often than not, that person is a celebrity. Currently, some of the main celebrities who are being grossly imitated under the guise of cool are Beyonce, Justin Bieber, Jay Z, Lady Gaga, Rihanna, Kim Kardashian, Katy Perry, Robert Pattinson, Russell Brand, and much more we can’t think of at the moment.

Beloveds, these idols that are worshipped are mere puppets of their masters, and we simply look silly when we try to emulate them through dress, speech, and even tattoos. In addition, these beings we look up to are not authentic. They are strictly fabricated in the truest sense of the word, in order to appeal to YOU, the consumer. So that you may admire them and see what they wear and eat and watch how they speak, so that you may feel inferior, which will lead you to literally consume them and create a false identity in their image. This is when our disconnect from The Source becomes dangerous, because the need for acceptance is very real, so we latch on to these celebrities and copy them, or we latch on to other people we deem higher than ourselves and copy them, when in reality we should be seeking that connection through other means that are not necessarily of this world. So the things and people we latch on to become the things and people we identify with, and if we don’t pay attention, we eventually become lost. This is the basis of blind conformity. The whole process is quite perverse, if you ask us. Are you privy to our message?

In essence, we are talking about desire. Human behavior is driven by desire. Cool is desire. And after all, isn’t that what we all seek? To be desired? To be loved? Jaques Lacan famously said that “Man’s desire is the desire of the Other,” meaning we desire to be desired by the Other. This profound truth is exactly why the media is so powerful, and why we humans are so easily persuaded.


As many of you may be thinking you are exempt from the influence of the media and entertainment industries, we will argue that no one is immune. Anyone born after the invention of television has been psychologically conditioned since birth. Neurologists and other experts are well aware of the sensitivity of the human brain and how easily it can be manipulated into believing fiction as fact. The television, and ultimately the screen, is one of the most powerful ways to trick the brain into thinking what it’s watching is indeed reality.

We ask you to take a moment and think of the ways that you have been conditioned, because the first step to freedom is recognition. How do you consume your identity? Look at the food you eat, the books you read, your hobbies, your job, your clothing, everything. Decide what is real and what is not, what labels you and what does not.


What we find most often in our profession is that when it comes to clothing, the majority of our clients dress according to a standard or ideal they aren’t even aware of. They simply buy what’s trendy, or what they see their favorite celebrities wearing on TV, or what they think feels ‘comfortable,’ which almost always involves a pair of jeans, in which we will kindly suggest they are anything but comfortable. The phenomenon of jeans is just one example of how advertising convinced an entire set of generations that this one item is synonymous with the word comfort. Such deceit!!!! Another big one is sex appeal. Many women, especially young women, relinquish any true sense of style all in the name of acquiring the Male Object of Desire. A common mistake is that sexy=stylish. This is true to an extent, but one must define sexy. Currently, the trend is tight, short, and more closely resembles bondage–none of which can be deemed as stylish. True sex appeal is a state of mind, and requires very little on the physical plane to be detected.


The main message we are trying to put out is based on the belief that every human being has a unique expression that must be lived out in order to feel fulfilled. What we have right now is a mass population of conformists trying to show that expression but getting nowhere because they are looking in the wrong places. This leads to dissociation from the true self, which opens doors to a whole set of problems like anxiety disorders, neurosis, and eventually, if left unchecked, a full mental breakdown. It’s no coincidence that suicide rates are so high in developed countries, next to depression, body dysmorphia, cancer, anorexia, and bulimia. These illnesses are consequences of detachment from Self, and alienation from our own Truth. This problem is beyond culture, and the solution is beyond culture. Accordingly, one’s style must go beyond culture. It must transcend what we think we know to be true and emanate from The Truth, that which is the essence of who we are individually so that we may heal collectively. We don’t mean to be such serious downsies, but this is the world we live in, and we must change if we are to see peace with ourselves and each other.


Incidentally, authentic style is only the beginning when it comes to winning the Good fight, but oh, what a lovely way to step into battle.

Be Well, Dearest Ones.

The Dawn