It’s obvious that modern civilization is reaching a point of critical mass. The human species is about to make the next step into an existence we have been long working towards. This new way of being has much to do with identity, the individual/collective dichotomy, and the inherent need to belong to something bigger. Clustered within this web of chaos lies a very basic notion that the disconnect we have been feeling is on the cusp of re-integration. This disconnect we speak of runs deep within the psyche and we believe it’s rooted in our sense of isolation and misunderstanding of our origins. As a whole, the human species is in a state of despair, and we understand this to be a symptom of our break from the Divine. God. Ultimate Reality. Yeshuah. YHWH, Elohim, Brahman, Allah–what ever you shall call it, we need the Creator of All That Is to get back on the forefront of our minds, for we are at war, friends and lovers, and the war is between Good and Evil. No longer is it a race issue, no longer is it a religious issue, a gender issue, or any other generated qualifier that further separates people into such groups. This is a futile approach as it undermines what we all share: bodies. Health, sickness, joy, happiness, pain, sorrow, jealousy, kindness, and everything that lies between–all of which are experienced through the Body, which is also home to the Soul and Spirit.
With that said, there is lots of hope and we here at The Dawn want you to know we are on the side of Good, and very dearly want to see humanity ascend to new heights. We await the new Golden Age and needless to say, we await in style.
A large part of the disconnect we alluded to earlier has to do with our bodies. We have willingly given our bodies to consumerism, especially here in the United States. We live to consume. Our identities are based on consumption. Every ‘type’ of person is marketed to, sold an identity, and is otherwise convinced that their fabricated selves are indeed authentic. Of course, we are speaking generally, but even the most conscious resistors of this reality are broken down every now and then. The marketing machine is precise, and it has figured out how to appeal to our vulnerabilities. It is our duty to reclaim our bodies and our minds lest we allow ourselves to be taken over.
Perhaps the most cunning form of identity theft is the consumption of ‘cool.’ Wikipedia gives an accurate definition of what ‘cool’ is:
In general, coolness is a positive trait based on the inference that a cultural object (e.g., a person or brand) is autonomous in an appropriate way. That is the person or brand is not constrained by the norms, expectation of beliefs of others.
The irony of this statement cannot be ignored: that we, as a culture, value the idea of autonomy from the norm, and because we place such high value on it, we all strive to that level in some way. Yet we somehow end up doing the opposite and end up conforming to whoever happens to embody ‘cool’ at the time. More often than not, that person is a celebrity. Currently, some of the main celebrities who are being grossly imitated under the guise of cool are Beyonce, Justin Bieber, Jay Z, Lady Gaga, Rihanna, Kim Kardashian, Katy Perry, Robert Pattinson, Russell Brand, and much more we can’t think of at the moment.
Beloveds, these idols that are worshipped are mere puppets of their masters, and we simply look silly when we try to emulate them through dress, speech, and even tattoos. In addition, these beings we look up to are not authentic. They are strictly fabricated in the truest sense of the word, in order to appeal to YOU, the consumer. So that you may admire them and see what they wear and eat and watch how they speak, so that you may feel inferior, which will lead you to literally consume them and create a false identity in their image. This is when our disconnect from The Source becomes dangerous, because the need for acceptance is very real, so we latch on to these celebrities and copy them, or we latch on to other people we deem higher than ourselves and copy them, when in reality we should be seeking that connection through other means that are not necessarily of this world. So the things and people we latch on to become the things and people we identify with, and if we don’t pay attention, we eventually become lost. This is the basis of blind conformity. The whole process is quite perverse, if you ask us. Are you privy to our message?
In essence, we are talking about desire. Human behavior is driven by desire. Cool is desire. And after all, isn’t that what we all seek? To be desired? To be loved? Jaques Lacan famously said that “Man’s desire is the desire of the Other,” meaning we desire to be desired by the Other. This profound truth is exactly why the media is so powerful, and why we humans are so easily persuaded.
As many of you may be thinking you are exempt from the influence of the media and entertainment industries, we will argue that no one is immune. Anyone born after the invention of television has been psychologically conditioned since birth. Neurologists and other experts are well aware of the sensitivity of the human brain and how easily it can be manipulated into believing fiction as fact. The television, and ultimately the screen, is one of the most powerful ways to trick the brain into thinking what it’s watching is indeed reality.
We ask you to take a moment and think of the ways that you have been conditioned, because the first step to freedom is recognition. How do you consume your identity? Look at the food you eat, the books you read, your hobbies, your job, your clothing, everything. Decide what is real and what is not, what labels you and what does not.
What we find most often in our profession is that when it comes to clothing, the majority of our clients dress according to a standard or ideal they aren’t even aware of. They simply buy what’s trendy, or what they see their favorite celebrities wearing on TV, or what they think feels ‘comfortable,’ which almost always involves a pair of jeans, in which we will kindly suggest they are anything but comfortable. The phenomenon of jeans is just one example of how advertising convinced an entire set of generations that this one item is synonymous with the word comfort. Such deceit!!!! Another big one is sex appeal. Many women, especially young women, relinquish any true sense of style all in the name of acquiring the Male Object of Desire. A common mistake is that sexy=stylish. This is true to an extent, but one must define sexy. Currently, the trend is tight, short, and more closely resembles bondage–none of which can be deemed as stylish. True sex appeal is a state of mind, and requires very little on the physical plane to be detected.
The main message we are trying to put out is based on the belief that every human being has a unique expression that must be lived out in order to feel fulfilled. What we have right now is a mass population of conformists trying to show that expression but getting nowhere because they are looking in the wrong places. This leads to dissociation from the true self, which opens doors to a whole set of problems like anxiety disorders, neurosis, and eventually, if left unchecked, a full mental breakdown. It’s no coincidence that suicide rates are so high in developed countries, next to depression, body dysmorphia, cancer, anorexia, and bulimia. These illnesses are consequences of detachment from Self, and alienation from our own Truth. This problem is beyond culture, and the solution is beyond culture. Accordingly, one’s style must go beyond culture. It must transcend what we think we know to be true and emanate from The Truth, that which is the essence of who we are individually so that we may heal collectively. We don’t mean to be such serious downsies, but this is the world we live in, and we must change if we are to see peace with ourselves and each other.
Incidentally, authentic style is only the beginning when it comes to winning the Good fight, but oh, what a lovely way to step into battle.
Be Well, Dearest Ones.