Color Watch: Pink


Good Day Gentiles!

We know it’s been a while since our last post, but we assure you–progress is being made on the forefront of this Earthly existence.


Today we honor the color pink. The color of unconditional love, passion, romance, femininity, and purity. With Venus in full retrograde, it’s a sensitive time for all of us, and so we study the color pink to gain its virtues and understand its role in our lives. Pink is unique because unlike primary, secondary, and tertiary colors, pink is not found on the light spectrum. In other words, it is not a reflective color. Pink is only visible to the human eye when it is combined with red and white, making it a transmissive color. Nevertheless, it is still a very important color found not just in your underwear drawer, but all across nature, especially in the flower, insect, reptile and mineral kingdoms.


The etymology of the word ‘pink’ is thought to be of German origin, named after “pinks,” a type of flower with frilled edges representing the endearing hue. Historically, pink has symbolized many feelings and attributes relating to the human condition, including seduction, youth, innocence, and tenderness. Pink also was a symbol of the Body of Christ in many art works during the Middle Ages.


Metaphysically, pink is associated with the heart chakra, which is also represented by the color green. This chakra deals with the subject of universal love and compassion. Planets associated with this energy center are Venus (as mentioned above), and the Moon, our heavenly guide for the functions of the body. Interestingly enough, Venus is the planet that rules our sensual experiences pertaining to pleasure. This doesn’t limit the term to  simply physical pleasure, but pleasure in the total sense of the word. The pleasure we derive from delicious food, good company, lovers, and friends. The spaces we inhabit and the things and people we like all fall under this energy.


Psychologically, pink can be used to aid in calming the mind of anxious and irrational thoughts, as well as facilitate compassion and love for fellow man. Pink is also known to help dispel aggression and violence when used in color therapy. Let’s not forget that pink also represents femininity, which indirectly fosters the nurturing, receptive, and intuitive natures of the feminine role.


We urge both men and women to invite pink into their lives despite the overwhelmingly redundant cultural references to its status in society. We see how, like many scared colors, pink has been made profane by the mass media and marketing entities, and we ask you to set your judgements aside and try pink from another perspective. Perhaps a different tone of pink will help alleviate some of the pressure that pink implies, as there are many alternative hues to pink including magentas, salmons, rose, carnation, and champagne for a more subtle exposition of this fascinating color.


Pink can flatter any skin tone, but be sure to wear the right hue for you. Those with red undertones should stick to warm pinks (salmon, coral, peach) and those with yellow undertones look best in cool pinks (rose, violet-pink, lavender-pink).


Suggestions on how to wear pink:

-Pink makes a great accessory or accent piece. Jewelry, scarves, or cardigans are great candidates for pink

-The right pink shoes can take any outfit to the next level

-Pink socks

-Pink blush or lipstick (tastefully, of course)

-Pink nail polish

-Pink pants match virtually any color, as well as a pink top–so treat pink like you would white or black. Don’t be afraid to experiment!


That’s all for pink. It has been our supreme pleasure to bring you one of our favorite colors on The Dawn’s Color Watch. Stay tuned for more to come!


Dripping in Love for You,

The Dawn


Mission of The Dawn

What we do:


“[Style is] the state in which one feels the least separation between one’s character and one’s body”

-Alexander Nagel, Art Historian

We are a service that offers styling, style coaching, custom design, and wardrobe consultations.

At The Dawn, we strive to bridge the gap between the inner and outer persona in order to most fulfill what human beings seek: true expression. It is the duty of each individual to embody an authentic representation of themselves. The most effective way to do so is to cultivate one’s own unique style. Style goes beyond clothing: style is everything one has gone through and felt in one’s life all compressed into a moment of real time. The Dawn will help you make that moment count.


Reem Acra RTW FW 2015


Known for her intricate designs and rich fabrics, Reem Acra is simply a master of her craft. Her most recent ready to wear Fall/Winter collection is one to be revered. Her vision of beauty is so finely executed in her pieces. We cannot help but feel taken by the flowing hemlines and glistening beadwork. She is one who understands the needs of women when it comes to femininity and elegance. What we adore about her collections is that they never fall short of high taste. She has a knack for sensuality that doesn’t compromise the integrity of the female body–a skill that is inherently crucial in today’s world.


This collection celebrates the duality of womanhood, as evident in the mixing of fabrics and textures, playing with the idea of fantasy and reality–classic Reem Acra. The color palette is the stuff of fairy tales, but it’s also exquisitely balanced with heavier fabrics to bring us back down to Earth. Pragmatism mixed with the ethereal–it doesn’t get any better than that.


What is most impressive about this collection is the feeling of timelessness that it evokes. It rises above centuries of trends, yet is somehow rooted in the luxurious aesthetic of the past. Again, her sense of balance when it comes to garment construction is flawless, both technically and visually.


We here at The Dawn shiver with excitement when exposed to this kind of glamour and refinement. It’s clear that Reem Acra creates from the heart, and this collection highlights the very core of her divinely inspired work.


Woman, as an idea, is to be seen as the embodiment of the Sacred. The models on this runway seem to float in these pieces. Weightlessness, feather-like, and fluid are words that come to mind whilst feasting on such allure.

Reem Acra Fashion Show Ready To Wear Collection Fall Winter 2015 in New York

Note the exemplary use of detail. The beadwork, lace appliques, and sublime tailoring cannot be surpassed. Thank You, Reem Acra, for displaying the awesome potential of human creativity.


Again, the mixing of the delicate and the robust is something we absolutely cherish.


When virtue and modesty enlighten her charms, the lustre of a beautiful woman is brighter than the stars of heaven, and the influence of her power it is in vain to resist.

We have no words, only warm feelings of Love.
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It is as if my life were magically run by two electric currents: joyous positive and despairing negative – whichever is running at the moment dominates my life, floods it.

-Sylvia Plath
Who can’t use a dainty bell sleeve? It adds dimension and flare, resulting in a lovely, enduring silhouette.
We hope you delighted in this collection as much as we did. May you never run dry of experiencing pure Love.
Golden Fields of Sunlight,
The Dawn

Rene Gruau: Merging Art and Fashion


Art and Fashion are one in the same. Fashion, in its purest form, is wearable art. Rene Gruau understood this very deeply, and was able to display, quite beautifully, the relationship between these two forms of expression. His illustrations are world renown, and he has collaborated with the planet’s tops designers, including Christian Dior, Balmain, Givenchy, Rochas, and Balenciaga.

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His vision of clothing on the body is one of aesthetic mastery, as he would often exaggerate angles and represented designs in new and exciting ways.

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His dramatic use of line gave designers an edge that would soon become the standard in haute couture advertising.


Rene Gruau is a being who discovered a distinct sense of style in his art and turned it into a cultural phenomenon–something we here at The Dawn graciously applaud.


May his work continue to inspire lovers of Beauty and future artists of all mediums. Mr. Gruau is one to be revered, as his work marked a turning point in the culture of fine art and high fashion.



The Dawn

The Power of Perception


“Old Newtonian physics claimed that things have an objective reality separate from our perception of them. Quantum physics, and particularly Heisenberg’s Uncertainty Principle, reveal that, as our perception of an object changes, the object itself literally changes.”
-Marianne Williamson

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Whether we like to admit it or not, human beings are in a constant state of perceiving. We perceive the experience of being alive through our own filters, built upon structures that we have created due to circumstance and position. On the receiving end, then, we must acknowledge that we too are being perceived. Others see us in their image, one that they have created after the initial objective screening. This is a tendency of human nature and it is rarely usurped.


We here at The Dawn, as well as many of you out there, have seen the importance that perception plays in social dynamics. Sayings such as “Money can’t buy you class,” or “The grass is always greener,” are rooted in perception– how one experiences the outer senses, particularly in relation to sight and sound. It is believed that in order to gain something of value, you must appear to already have something of value. This concept is necessary to understand if one is to seek the most potent way to becoming an effective human being.


After all, what good is this life if we aren’t effective, if we do not contribute? In the case of contribution, the first step is integrating the inner and outer states. By this we mean to bring forth what lies behind the facade, in order to make the facade real. Authenticity. So that when the gaze is upon you, there is no dissonance.


We often wonder when we look around at all the facades that exist, especially in the female. We women are taught that what we were born with is not good enough, that we must aspire to look better. The multi billion dollar beauty industry feeds off of our insecurities, and we are left with a segment of the population with hair color that isn’t really theirs, body parts that have been augmented or removed, masks of powder and silicone to conceal the fear. We ask, is this effective? From which state of mind can one be the most effective?


Certainly the role of perception becomes paramount in these situations, because we attract what we are. Of course, one must consider intent, which is the measure one can use to determine one’s authenticity. If we step outside looking completely different from when we rose out of bed, then we are attracting falsehood. If we have dark brown roots under platinum blonde hair, we are attracting falsehood, just as if we hide behind layers of makeup, and even clothing. Some may argue that it’s self expression, but we would beg to differ. The Western paradigm is set up to make people believe that drastically changing oneself on the outside will somehow aid in brining out what’s on the inside, when the outcome is almost always the opposite. Often individuals are left more lost that when they started.


What we are simply advocating is prudence. Many are quick to jump on the next fad with no regard to their own inner light and how this fad may or may not hinder it. We would suggest a moment of reflection, to question the source of these trends, and if they even apply to your ideology. We also urge you to question your motives. Are you looking a specific way in order to attract the opposite sex? Who is this for? Why do you choose to appear a certain way? We are not against self expression or experimentation with one’s self or body. We are against the enslavement that it may bring if one is not careful. Anything good, when abused, becomes destructive. And with that we will part.

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With sincere love and devotion,

The Dawn

Recent Work at The Dawn

Good day to You!

Some of our most recent work with Chicago’s finest–Enjoy!


One of our newest collaborations with Chicago photographers Marc Hauser and Escalante Photography. Always a pleasure to to work with such a legend as Mr. Hauser. This was our first run with the renown Escalante, and we must say there was never a dull moment in the studio. Our models were as sweet as can be. Love the end result!

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Photography by: Escalante Photography

Styling: Ruben Lopez

Hair and Makeup: The Dawn

Models: Caitlin McCoy and Lauren Smith

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Chicago pop duo Celine Neon is at it again. These women are a powerful force to be reckoned. Audacious, talented, and sublime; The Dawn is always delighted work with this sensational pair. See their latest video, Getcha Good, here.

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Before and after with the very accomplished Deladeso. View his work at the link below.

Oh, the colors!!


“Fate loves the Fearless”

-James Russell Lowell

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Photography: Scott Thompson Photography

Digital Artist: Deladeso

Styling: The Dawn

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This is another collaboration with the very talented Ksju Kami of Ksju Kami Photography. The Dawn has been working with Kami Photography for almost two years now, and we are constantly inspired by each other’s visions.


Our latest work deals with the nature of the Self, and how it interprets the world in which it resides. Beauty, pride, and the transience of being are all factors that play key roles in the mastery of existence. We chase the light, so as to be illuminated, and we transmute the darkness, to better see the road ahead.


“He allowed himself to be swayed by his conviction that human beings are not born once and for all on the day their mothers give birth to them, but that life obliges them over and over again to give birth to themselves.”

-Gabriel Garcia Marquez, Love in the Time of Cholera

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“The ability to observe without evaluating is the highest form of intelligence.”

-Jiddu Krishnamurti

Editorial pick:

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Photography: Ksju Kami Photography

Styling/Hair: The Dawn

Cherished Ones,

That’s all for today. May your time be spent in awe of What Is.


The Dawn

Color Watch: Blue


Out of all the colors, blue is by far one of the most popular, and rightfully so. It is the color that takes up most of our visual landscape, as it encompasses both sky and sea. Historically, blue has been a color of the Divine, and was often used in burials and other sacred rituals. The term “Blue Blood” came from this belief. Blue has been used for thousands of years all over the world. Cultivation of blue first began by extracting the pigment from stones and plants, then later became synthesized through the use of various chemicals, which is mainly how blue is manufactured today.


Blue is the last of the three primary colors on our Color Watch. We like to think of blue as a statement color, one that demands high standards and a base of core beliefs. In other words, do not wear this color in vain. Blue has a myriad of uses and meanings. Trust, responsibility, reliability, honesty, inner wisdom, and eternity all resonate with this powerful color. Visually, blue falls between green and indigo on the spectrum, and ranges in tones from dark to light.


In painting, blue was a coveted color and quite expensive throughout Europe during the Renaissance, as well as the rest of the world. It was a color worn by Kings and Nobles. Ancient Egyptians used blue to adorn Pharaohs, and the Chinese and Russians used blue to create ornate designs on porcelain glassware–a trend that took the Empires by storm.


Blue is also the color of many uniforms, from schools to armies. This was started in Europe for economical reasons, as blue was under siege due to the popularity and scarcity of indigo dye. This started a mini revolution over the elusive hue, and as a result, blue began to be manufactured en masse. Blue uniforms soon dominated the industry, and are still popular today.


Spiritually, blue is the color of the throat chakra, and it relates to the emission and absorption of sound. Body parts associated with this energy point are the ears, throat, lungs, and mouth. It governs the thyroid gland which is responsible for the body’s metabolism. A well balanced throat chakra manifests itself in relaxation, loyalty, trust in oneself and others, affection, and self expression. In contrast, an ill balanced throat chakra can show up as anorexia, hyper/hypo active thyroid, asthma, sleep problems, hearing problems, bronchitis, and mouth ulcers.


When wearing blue, one evokes feelings of calmness, relaxation, freedom, and knowing. The paler the blue, the more freedom and openness one feels. Order, predicability, and communication also fall under blue, which is why blue can be very useful if worn with intent.


We suggest wearing blue while cleaning, working on a project, or publicly speaking. If you have an eventful day, wear blue to keep order and maintain focus. Since blue is a primary color, tone plays a principal role. Be sure to match the right hue to your skin. Red based skin looks best with greener shades of blue such as cyan, turquoise, teal, and aquamarine. Yellow based skin goes well with shades closer to purple such as indigo, navy, cobalt, and ultramarine. Again, the nature of blue allows for experimentation, so take these guidelines as mere starting points and fear not the unknown! You never know until you try; often you may find that blue is just full of surprises.

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Our favorite shades of blue include grey-blue, ultramarine, pastel blue, periwinkle, navy, and turquoise. We find that these particular shades favor many skin tones. They also fare well as accessories. A pop of blue will never go unnoticed. Might we add that a good pair of blue shoes should be a staple in everyone’s closet.


With that said, treat blue with the respect it deserves. Immerse yourself in the world of blue and discover the beauty that awaits.


Loving You,

The Dawn