Color Watch: Pink


Good Day Gentiles!

We know it’s been a while since our last post, but we assure you–progress is being made on the forefront of this Earthly existence.


Today we honor the color pink. The color of unconditional love, passion, romance, femininity, and purity. With Venus in full retrograde, it’s a sensitive time for all of us, and so we study the color pink to gain its virtues and understand its role in our lives. Pink is unique because unlike primary, secondary, and tertiary colors, pink is not found on the light spectrum. In other words, it is not a reflective color. Pink is only visible to the human eye when it is combined with red and white, making it a transmissive color. Nevertheless, it is still a very important color found not just in your underwear drawer, but all across nature, especially in the flower, insect, reptile and mineral kingdoms.


The etymology of the word ‘pink’ is thought to be of German origin, named after “pinks,” a type of flower with frilled edges representing the endearing hue. Historically, pink has symbolized many feelings and attributes relating to the human condition, including seduction, youth, innocence, and tenderness. Pink also was a symbol of the Body of Christ in many art works during the Middle Ages.


Metaphysically, pink is associated with the heart chakra, which is also represented by the color green. This chakra deals with the subject of universal love and compassion. Planets associated with this energy center are Venus (as mentioned above), and the Moon, our heavenly guide for the functions of the body. Interestingly enough, Venus is the planet that rules our sensual experiences pertaining to pleasure. This doesn’t limit the term to  simply physical pleasure, but pleasure in the total sense of the word. The pleasure we derive from delicious food, good company, lovers, and friends. The spaces we inhabit and the things and people we like all fall under this energy.


Psychologically, pink can be used to aid in calming the mind of anxious and irrational thoughts, as well as facilitate compassion and love for fellow man. Pink is also known to help dispel aggression and violence when used in color therapy. Let’s not forget that pink also represents femininity, which indirectly fosters the nurturing, receptive, and intuitive natures of the feminine role.


We urge both men and women to invite pink into their lives despite the overwhelmingly redundant cultural references to its status in society. We see how, like many scared colors, pink has been made profane by the mass media and marketing entities, and we ask you to set your judgements aside and try pink from another perspective. Perhaps a different tone of pink will help alleviate some of the pressure that pink implies, as there are many alternative hues to pink including magentas, salmons, rose, carnation, and champagne for a more subtle exposition of this fascinating color.


Pink can flatter any skin tone, but be sure to wear the right hue for you. Those with red undertones should stick to warm pinks (salmon, coral, peach) and those with yellow undertones look best in cool pinks (rose, violet-pink, lavender-pink).


Suggestions on how to wear pink:

-Pink makes a great accessory or accent piece. Jewelry, scarves, or cardigans are great candidates for pink

-The right pink shoes can take any outfit to the next level

-Pink socks

-Pink blush or lipstick (tastefully, of course)

-Pink nail polish

-Pink pants match virtually any color, as well as a pink top–so treat pink like you would white or black. Don’t be afraid to experiment!


That’s all for pink. It has been our supreme pleasure to bring you one of our favorite colors on The Dawn’s Color Watch. Stay tuned for more to come!


Dripping in Love for You,

The Dawn


Alan Watts: Voice of the Century


So then, the relationship of self to other is the complete realization that loving yourself is impossible without loving everything defined as other than yourself. – Alan Watts

Greetings from our new headquarters in New York City! The Dawn is pleased to announce our latest move to the big apple where we expect much activity in all areas of style, fashion, and overall health and wealth! As we adjust to this new transition phase, we have been taking ample time to reflect on the time—this time—if you will. Naturally, the experience of time seems to be that of constant transformation, the ebb and flow of existence that simultaneously defines our being at any given moment. The Dawn believes that each moment, each breath is a sacred opportunity to go right or left, up or down, and it is through this determination that we experience the effects of our decisions.


Which brings us to one of our favorite philosophers of the 20th century: The Great Alan Watts, whom, during his short time on this planet, brought light to some of the most pressing issues in our current state of cosmic affairs. We will note that Mr. Watts’ presence was not only strikingly unique, it commanded the attention of the masses, for his message is one of immense importance.


Alan Watts was a major advocate for zen buddhism and was essential to the West’s understanding of Eastern philosophy as both a theological practice and psychological study. Bridging such ideas as religion, history, psychology, metaphysics, and science, Mr. Watts was a proponent of the totality of Being–he recognized the dire situation we humans find ourselves in and managed to articulate it in a way that makes cognitive, emotional, and spiritual sense.


We seldom realize, for example that our most private thoughts and emotions are not actually our own. For we think in terms of languages and images which we did not invent, but which were given to us by our society. – Alan Watts

Alan Watts was not only a lover of humanity, he wanted to help heal humanity, for he saw how we are collectively suffering because we do not know, we do not understand the complexities of this era the way we are meant to understand it. It is for this reason that we have mass despair, mass upheaval, poverty, spiritual emptiness, and general disconnection from out true natures. Mr. Watts gave us the gift of his knowledge, his way of interpreting esoteric tradition so that it became palatable to the Western mind, and for that we are forever grateful.


We adore Mr. Watts for a number of reasons. He was, in the highest sense, striving for completeness in all ares of life. He understood the concept of balance and Self realization, including the mastery of sensuality. When we speak of sensuality, we speak to the notion of sensual experience, or the act of sensing. This pertains to the outside world–recognizing what is attractive, embodying the utmost of one’s being as it applies to the physical senses. Alan Watts says that there are two realms we humans must master and balance, and those are the realms of the spiritual and physical, and both are, in a sense, dependent on the other.


What wonder! For this is our purpose here at The Dawn, to help find that balance between the inner and the outer—much of which rides on one’s sense of style, their outward signature to the world. We believe in the deep appreciation and expression of beauty, and we are convicted in the knowledge that finding one’s balance is one of the great secrets of this life. We here at The Dawn have a sincere desire to maintain the passion of Alan Watts when it comes to helping others understand themselves, to know their power as they stand in space–and we will stop for nothing.


The myths underlying our culture and underlying our common sense have not taught us to feel identical with the universe, but only parts of it, only in it, only confronting it – aliens. -Alan Watts

We leave you with one of our most beloved compilations of Mr. Watts’ teachings for your auditory pleasure:


Day Dreaming of Your Glory,

The Dawn

Mission of The Dawn

What we do:


“[Style is] the state in which one feels the least separation between one’s character and one’s body”

-Alexander Nagel, Art Historian

We are a service that offers styling, style coaching, custom design, and wardrobe consultations.

At The Dawn, we strive to bridge the gap between the inner and outer persona in order to most fulfill what human beings seek: true expression. It is the duty of each individual to embody an authentic representation of themselves. The most effective way to do so is to cultivate one’s own unique style. Style goes beyond clothing: style is everything one has gone through and felt in one’s life all compressed into a moment of real time. The Dawn will help you make that moment count.


The Power of Perception


“Old Newtonian physics claimed that things have an objective reality separate from our perception of them. Quantum physics, and particularly Heisenberg’s Uncertainty Principle, reveal that, as our perception of an object changes, the object itself literally changes.”
-Marianne Williamson

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Whether we like to admit it or not, human beings are in a constant state of perceiving. We perceive the experience of being alive through our own filters, built upon structures that we have created due to circumstance and position. On the receiving end, then, we must acknowledge that we too are being perceived. Others see us in their image, one that they have created after the initial objective screening. This is a tendency of human nature and it is rarely usurped.


We here at The Dawn, as well as many of you out there, have seen the importance that perception plays in social dynamics. Sayings such as “Money can’t buy you class,” or “The grass is always greener,” are rooted in perception– how one experiences the outer senses, particularly in relation to sight and sound. It is believed that in order to gain something of value, you must appear to already have something of value. This concept is necessary to understand if one is to seek the most potent way to becoming an effective human being.


After all, what good is this life if we aren’t effective, if we do not contribute? In the case of contribution, the first step is integrating the inner and outer states. By this we mean to bring forth what lies behind the facade, in order to make the facade real. Authenticity. So that when the gaze is upon you, there is no dissonance.


We often wonder when we look around at all the facades that exist, especially in the female. We women are taught that what we were born with is not good enough, that we must aspire to look better. The multi billion dollar beauty industry feeds off of our insecurities, and we are left with a segment of the population with hair color that isn’t really theirs, body parts that have been augmented or removed, masks of powder and silicone to conceal the fear. We ask, is this effective? From which state of mind can one be the most effective?


Certainly the role of perception becomes paramount in these situations, because we attract what we are. Of course, one must consider intent, which is the measure one can use to determine one’s authenticity. If we step outside looking completely different from when we rose out of bed, then we are attracting falsehood. If we have dark brown roots under platinum blonde hair, we are attracting falsehood, just as if we hide behind layers of makeup, and even clothing. Some may argue that it’s self expression, but we would beg to differ. The Western paradigm is set up to make people believe that drastically changing oneself on the outside will somehow aid in brining out what’s on the inside, when the outcome is almost always the opposite. Often individuals are left more lost that when they started.


What we are simply advocating is prudence. Many are quick to jump on the next fad with no regard to their own inner light and how this fad may or may not hinder it. We would suggest a moment of reflection, to question the source of these trends, and if they even apply to your ideology. We also urge you to question your motives. Are you looking a specific way in order to attract the opposite sex? Who is this for? Why do you choose to appear a certain way? We are not against self expression or experimentation with one’s self or body. We are against the enslavement that it may bring if one is not careful. Anything good, when abused, becomes destructive. And with that we will part.

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With sincere love and devotion,

The Dawn

Color Watch: Blue


Out of all the colors, blue is by far one of the most popular, and rightfully so. It is the color that takes up most of our visual landscape, as it encompasses both sky and sea. Historically, blue has been a color of the Divine, and was often used in burials and other sacred rituals. The term “Blue Blood” came from this belief. Blue has been used for thousands of years all over the world. Cultivation of blue first began by extracting the pigment from stones and plants, then later became synthesized through the use of various chemicals, which is mainly how blue is manufactured today.


Blue is the last of the three primary colors on our Color Watch. We like to think of blue as a statement color, one that demands high standards and a base of core beliefs. In other words, do not wear this color in vain. Blue has a myriad of uses and meanings. Trust, responsibility, reliability, honesty, inner wisdom, and eternity all resonate with this powerful color. Visually, blue falls between green and indigo on the spectrum, and ranges in tones from dark to light.


In painting, blue was a coveted color and quite expensive throughout Europe during the Renaissance, as well as the rest of the world. It was a color worn by Kings and Nobles. Ancient Egyptians used blue to adorn Pharaohs, and the Chinese and Russians used blue to create ornate designs on porcelain glassware–a trend that took the Empires by storm.


Blue is also the color of many uniforms, from schools to armies. This was started in Europe for economical reasons, as blue was under siege due to the popularity and scarcity of indigo dye. This started a mini revolution over the elusive hue, and as a result, blue began to be manufactured en masse. Blue uniforms soon dominated the industry, and are still popular today.


Spiritually, blue is the color of the throat chakra, and it relates to the emission and absorption of sound. Body parts associated with this energy point are the ears, throat, lungs, and mouth. It governs the thyroid gland which is responsible for the body’s metabolism. A well balanced throat chakra manifests itself in relaxation, loyalty, trust in oneself and others, affection, and self expression. In contrast, an ill balanced throat chakra can show up as anorexia, hyper/hypo active thyroid, asthma, sleep problems, hearing problems, bronchitis, and mouth ulcers.


When wearing blue, one evokes feelings of calmness, relaxation, freedom, and knowing. The paler the blue, the more freedom and openness one feels. Order, predicability, and communication also fall under blue, which is why blue can be very useful if worn with intent.


We suggest wearing blue while cleaning, working on a project, or publicly speaking. If you have an eventful day, wear blue to keep order and maintain focus. Since blue is a primary color, tone plays a principal role. Be sure to match the right hue to your skin. Red based skin looks best with greener shades of blue such as cyan, turquoise, teal, and aquamarine. Yellow based skin goes well with shades closer to purple such as indigo, navy, cobalt, and ultramarine. Again, the nature of blue allows for experimentation, so take these guidelines as mere starting points and fear not the unknown! You never know until you try; often you may find that blue is just full of surprises.

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Our favorite shades of blue include grey-blue, ultramarine, pastel blue, periwinkle, navy, and turquoise. We find that these particular shades favor many skin tones. They also fare well as accessories. A pop of blue will never go unnoticed. Might we add that a good pair of blue shoes should be a staple in everyone’s closet.


With that said, treat blue with the respect it deserves. Immerse yourself in the world of blue and discover the beauty that awaits.


Loving You,

The Dawn

Good Words


“Know, O beloved, that man was not created in jest or at random, but marvelously made and for some great end. Although he is not form everlasting, yet he lives for ever; and though his body is mean and earthly, yet his spirit is lofty and divine”
―Abu Hamid Al Ghazali, 1058-1111 AD

Fellow lovers, as we approach the end of 2014, reflect on your doings and be at peace with your Work. Our bodies are the vehicles in which we live out our purpose–take heed!! Do not dwell in the depths of despair, nourish and heal yourselves, be gentle, and kind, and keep hope very much alive. We are all responsible for what we emanate. Our breaths are numbered, so make every one an act of Love!!

Caravaggio Jesus detail

Do not settle for the suggestions of man. Instead, look towards the Highest Good, and the guidance you seek shall be given in abundance.

And never forget to do it in style!


The Dawn

Color Watch: Red


Red is a most powerful color that evokes ancient and primal instincts. Countless uses of red are evident in cultures throughout history. Red is the longest wavelength on the visible spectrum, which is why it’s the last color we see right before the sun sets, as well as the first color we see prior to the sun rising.


In many cultures, red holds significant symbolism. It represents life, sexuality, energy, passion, happiness, movement, and strength. It can also have negative connotations such as danger, anger, fear, intolerance, and violence. Red also stimulates the appetite, which is why you will notice lots of red at restaurants and food establishments.


Red is the color of blood, which is the essence of life. This places it in a category of utmost importance, as it literally is a life giving, life sustaining color. It keeps us afloat, allows for continuity, and is needed at the most basic level. Red is also a primary color, meaning it is a pure pigment and does not need to be mixed with any other color in order to be visible.

In the chakra system, red is the color of the first, or base, chakra. Located at the base of the spine, this energy center governs our sense of stability and grounding. Body parts associated with this chakra include the bladder, kidneys, hips, and legs. The red chakra also rules the adrenal glands, which are responsible for releasing adrenaline and other stress related hormones throughout the body. If this chakra is not in good care, physical manifestations may arise such as hypertension, constipation, impotence, and leg and hip problems. Spiritually, one may feel insecure, fearful, anxious, or self-pitying. When this chakra is balanced, one feels safe, secure, and nourished. They are confident in their abilities and have a deep sense of their place in the world.


When used correctly, red has the power to ground the body. We like to use red during transition phases. Even just a pop of red can do the trick. Wear red when you have an important job interview or meeting to stay grounded and focused. If you are feeling detached or spacey, red helps bring you back to the physical plane.


Red, like all colors, comes in many tones. The wrong red can wash you out, so be selective in your choices. Those with red undertones in their skin look nice in cooler reds (mixed with blue rather than yellow), like burgundy, maroon, magenta, crimson, and red-violet. People with yellow undertones look best with warmer reds like scarlet, vermillion, and red-orange. Those with yellow undertones can jump back and forth a little more than those with red undertones, so do not be afraid to try lots of reds until you find the right tone.

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Red can be a bit tricky to navigate, so we urge you to explore this rich color and see what works best. Since it is a primary color, red looks good on all skin tones, and the general rules that apply for secondary colors are trumped by red. No matter the base of your skin, feel free to try all reds until you find what works best with you. The above mentioned are guidelines to start, but beware of red’s ability to morph your skin even in the slightest of ways, so be alert and choose wisely.

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We hope you enjoyed our journey through red. May your days be filled with laughter and your nights with joy.


The Dawn